User onboarding is a critical process that can make or break your product’s success. However, there are common user onboarding mistakes that you need to avoid to ensure a smooth onboarding process for your users. Here are some tips and tricks to help you improve your user onboarding process:
Do user research first: Before implementing any user onboarding process, it’s essential to understand your users. You need to know their needs, goals, motivations, and messages that resonate with them. This insight will help you prioritize the right kind of message and establish user flows that best fit a customer’s journey.
Personalize the user onboarding experience: Each user might have a different path to purchase, so personalizing the user onboarding experience can really help you increase conversions. Tailoring the right product to their specific needs will help guide them to see the value product quickly.
Be clear about the “Aha” moment: Be super clear about what the “Aha” moment is, as this is the moment when new users experience the value of your product for the first time. The quicker you can get users to that moment, the more likely they are to stay around and adopt your product.
Don’t overwhelm users with too many options: Avoid overwhelming users by providing bite-size and digestible portions of information. Focus on teaching users one step at a time, each step readily increasing in complexity and difficulty.
Communicate the value of your product enough: Users need to hear over and over again how your product can help them achieve their goals. Use clear and compelling copy and content that shows up on product tours, checklists, and other onboarding elements to motivate users and make it clear how your product can help them.
Show, don’t tell: Avoid using bloated copy without showing it. Use visuals such as images, GIFs, and videos to help users better understand how to use your app. This can help reduce confusion and frustration, making it easier for them to complete the onboarding process. Personal videos humanize the experience and imply someone is personally involved in that user’s success.